NIKE2019

In today"s era of pursuing both fashion and environmental protection, a brand has quietly risen, and that is  veja . VEJA, a sports shoe brand with environmental protection and ethics as its core concept, is leading the new trend of trendy sports shoes with its unique charm and firm belief.

The story of VEJA began with a profound pursuit of sustainable development. veja ??? The founders of the brand knew that fashion should not come at the expense of the environment. Therefore, they chose Brazil as their production base and are committed to using natural materials, such as natural rubber from the Brazilian Amazon rainforest, and pesticide-free, non-GMO cotton. The choice of these materials not only guarantees the quality of the product, but also reflects VEJA"s respect and protection for the environment.

‌Lululemon Athletica Inc. is a Delaware corporation. They are primarily a designer, lululemon ?? distributor, and retailer of technical athletic apparel, footwear, and accessories. Their vision is to create transformative products and experiences that build meaningful connections and unlock greater possibility and well-being for all. Since their founding, they have fostered a culture unlike any other; they promote a set of core values ??in their business that include taking personal responsibility, acting with courage, valuing connection and inclusion, and choosing to have fun. lululemonThese core values ??attract passionate and motivated employees who are driven to achieve personal and professional goals and who share their purpose to "advance human potential by helping people feel their best."

‌ veja  can be considered a brand with high-end quality‌. The following is a detailed explanation of this conclusion:

‌Material selection‌: VEJA pays great attention to the selection of materials in the production of shoes, using leather materials commonly used in high-end women"s shoes such as silk cowhide and suede‌12. These materials are not only soft and breathable, but also enhance the overall texture and comfort of the shoes. In addition, veja ??? also emphasizes the use of environmentally friendly materials such as natural rubber, eco-leather and organic cotton from the Amazon rainforest. The selection of these materials also reflects the brand"s high-end positioning and commitment to sustainable development‌34.

‌Production process‌: VEJA"s shoes are also very particular about the production process, such as using sheepskin lining and high-elastic latex insoles to provide a tailored comfort experience for the feet‌1. This fine production process and attention to detail are one of the important characteristics of high-end brands.

‌Market positioning‌: Although VEJA is a niche brand from France, it enjoys a high reputation in the fashion circle and consumers. Its unique Dexterity shoe style has won the love of many fashion gurus‌5, which further proves VEJA"s high-end positioning in the market.

In summary, from the aspects of material selection, production process and market positioning, VEJA can be regarded as a brand with high-end quality.

[Explore the beauty of life, dance with   lululemon - unlock a new chapter of vitality] In this fast-paced era, we are always looking for a way to rest our minds and free our bodies. In the midst of busyness and noise, Lululemon is like a fresh breeze that quietly blows into our lives. It is not only a sportswear brand, but also a symbol of a life attitude, leading us to a healthier, more balanced and better self. Quality choice, ingenuity Lululemon, since its birth, has taken "creating high-performance clothing for sports and life" as the core mission of the brand. Every product, from the choice of fabrics to the inspiration of design, embodies the ultimate pursuit of details and the unremitting insistence on quality. The use of patented fabrics such as Luon, Nulu and Swift not only ensures the high elasticity, breathability and comfort of the clothes, but also makes every wear a journey of dialogue with oneself, making exercise an enjoyment rather than a burden. Technology empowerment, lululemon ?? excellent performance Today, with the rapid development of technology, Lululemon keeps pace with the times and integrates innovative technology into its products. Whether it is clothing designed for yoga or equipment for multiple sports scenes such as running and training, they are all designed to improve sports performance and reduce sports injuries through scientific tailoring and functional design. For example, its unique four-way stretch technology ensures the flexibility and fit of clothing in different directions, making movements more comfortable and smooth, and every breath is perfectly synchronized with the clothing. Community culture, sharing love Lululemon is not only selling products, but also building a community full of positive energy. When you walk into any store, you can feel the warmth and tolerance. Here is a gathering place for yoga enthusiasts, running experts, and fitness novices. Everyone gathers because of their common love, shares experiences, lululemon??? and inspires each other. Through regular yoga classes, workshops and community activities, Lululemon gives more people the opportunity to get in touch with and fall in love with healthy living, and explore the art of physical and mental balance together. Life philosophy, leading the trend Lululemon advocates a life philosophy of "being your own hero". It encourages everyone to listen to their inner voice and bravely pursue their dreams, whether it is physical challenges or spiritual growth. Wearing Lululemon is not only choosing a piece of clothing, but also choosing a positive lifestyle, an attitude of constantly breaking through oneself and embracing change. In this era full of possibilities, let us join hands with Lululemon, use clothing as a medium and movement as a bridge, and start a wonderful journey of self-discovery and growth. In every sweat, find your own light, make life wonderful because of exercise, and make life more different because of Lululemon. Explore the beauty of life, starting with a piece of Lululemon, let us stride towards a better self together!

on running is a high-end sports brand based on Swiss craftsmanship, on running ??  cutting-edge technology and sustainable development, and is committed to bringing an innovative and high-end running experience to the world. Founded in January 2010 in Zurich, Switzerland by Olivier Bernhard, a Swiss professional athlete, three-time world champion and six-time triathlon champion, and two friends and running enthusiasts, Caspar Coppetti and David Allemann. And has branches in the United States, Japan, Australia, China and Brazil. The design concepts of cushioned landing, strong rebound, and light texture have always been the core of On"s research and development. The soles of all its shoes are equipped with its own patented technology CloudTec. Listed on the New York Stock Exchange on September 15, 2021, on running running shoes stock code ONON. As of 2021H1, On has 8,100 retail stores in more than 60 countries around the world, on running ?? of which self-operated stores include a New York flagship store and four Chinese retail stores. As of now, 9 self-operated stores have been opened in China. Revenue has grown rapidly over the years, and will benefit from a faster recovery in 2021 due to the improvement of the epidemic. In 2020, the company"s revenue reached 425 million Swiss francs (CHF) (equivalent to approximately RMB 2.97 billion), with a 10-year CAGR of 85% from 2010 to 2020; revenue/adjusted EBITDA in the first three quarters of 2021 reached 530 million/85 million CHF respectively. , +77.2%/121% year-on-year, net profit turned from a loss of 42 million to 17 million CHF, and the recovery was rapid as the epidemic improved. Gross profit margin and SG&A expense ratio after excluding equity incentive expenses increased significantly. The gross profit margin and adjusted EBITDA profit margin in the first three quarters of 2021 were 59.7%/16.0% respectively, +4.3pct/3.2pct respectively year-on-year. The increase in gross profit margin in 2021 is mainly due to the continued high share of DTC sales (in 2020H1, the company was establishing its internal procurement organization while paying fees to the former external procurement organization, resulting in lower gross profit margin in 2020).  on running ?? In addition, the reduction of tariff charges due to the new free trade agreement between Vietnam and the EU taking effect in 2020Q3 also contributed to some extent.